02 06 2017 - Recent Work

The Brand New Design Quixotic!

Welcome to the brand new Design Quixotic! This has been a long overdue, longtime in the making project, and I’m so excited to finally share it with all of you. I would like to say I’m happy to finish this, but the truth is, this launch feels like just the beginning of a whole new journey.

This blog has been long-neglected, mainly because I’ve never really considered myself a blogger. I’m an art director and designer first. I’ve had the extremely good luck to become somewhat well known for my Pinterest following. So, secondarily I suppose I’m a “social influencer” with a focus on digital curation. Between my day job as an art director, my own little design studio that I dedicate my nights and weekends to, and all my social media work, this blog has often ended up being the last thing on my mind. There’s been many times where I’ve considered getting rid of it completely, but could never really bring myself to kill it entirely. I’ve always liked the discipline it gave me to constantly search out visual inspiration, no matter how busy I am.

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In terms of my online presence, my portfolio has always been my major focus, and the heart of everything I am, and everything I do. However… a few years ago I began to notice a shift in meetings and interviews I’d have with potential employers. Suddenly, everyone seemed to know about my Pinterest, and when they met me they wanted to hear all about social media, and were fascinated by the fact that I had a blog. I didn’t quite know what to do with this. In the end, I was being hired for my work in design and art direction, so I always played down the other stuff. But, it kept coming up. Over the past couple of years, my role as an art director has also begun to include social media design and visual strategy, and while I’m on point with this professionally, my own social media channels (with the exception of Pinterest) were never a good example of what I was capable of. In essence, I wasn’t really practicing what I was preaching. I just didn’t have the time. This started to bother me more and more. I knew I had to make a change, but I felt almost paralyzed trying to reimagine what that would be.

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It’s so hard to step away and see who you are, and what you have the potential to become. When I would confide to my fellow design friends about this, they would always speak to what I do, what I should do, so eloquently… in ways I could never speak of myself and what I do. And I thought- it would be so great if I could get a really talented person, to do exactly what I do for a living… for me and my brand. I felt like I wanted to see myself and my brand through someone else’s eyes. Then I thought… well, why don’t I do just that? So that’s exactly what I did.

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And the minute it was decided, I knew exactly whom I would choose to work with. Shauna Haider. Blogger at Nubby Twiglet and creative director and founder of We Are Branch — she was the first, and only person that I wanted to hire. I’d been reading her blog for about 7 years, and had taken her Blogcademy workshop when it came to Brooklyn. Beyond the fact that she’s extremely talented, she was my first choice because of her massive social expertise and business savvy. I wanted to see what she would dream up for me. I wanted to see my brand through her eyes.

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The process has been better than I ever could have imagined. Sure enough, she took the visuals to places I didn’t imagine, but felt totally right. Beyond the branding, it was such a learning experience being on the other side. I’ve never been a client before, always the designer. It was great to see the process from the other side of things. And her expertise in marketing and business really shown through during the whole process. I loved the tight structure she had, from sharing with me her media kit at the start, to giving me questionnaire’s creating decks, and working on mood boards together. A lot of which I do with my clients, but other stuff I didn’t (and want to do now!).

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At the start of the project, I felt like I really didn’t know what I wanted, but she managed to pull out such a specific vision for me, something I didn’t know I had. It was such a great gift and I’m so glad I stepped outside my comfort zone to try this.

Thanks so much for continuing to read this blog, it means the world to me.

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